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COMMERCIAL
STRATEGY
MEETS
STORYTELLING
We create commercial marketing grounded in moments people recognize because they’ve actually lived them. From high-end TV spots to organic campaigns, our human-focused approach builds trust, engages audiences, and drives measurable results.
OUR COMMERCIAL VIDEO SERVICES
TRUSTED BY
Matchlight commercial video agency exceeded expectations over and over again as my production partner on a steep assignment of a shoot!
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Britt Howell | Liason for BRP / Can-Am
COMMERCIAL SPOTLIGHT
MAX & LILY
DESIGNING THE VISION
LIFESTYLE VIDEO PRODUCTION
THE STRATEGY
We developed a concept that lets the product live where it actually matters, in the middle of real, everyday moments. The ones that people recognize because they have lived them.
THE IMPACT
Developed for CTV, we created multiple storyboards, tested variations and refined the creative to find the version that delivered the strongest return on investment.
ESTABLISHED 2019
OUR STORY
"The human eye can spot a single match in the darkness from over thirty miles away"
We apply this idea to storytelling, believing that a well-told story can cut through noise and clutter, resonating with customers seeking to stand out. This belief continues to shape every piece we create
Matchlight was founded by Noah Wallace and Davey Schaupp as a response to seeing great organizations struggle to stand out in an increasingly noisy world.
Today, we have evolved into a full-service video production company.
CORPORATE SPOTLIGHT
CF EVANS
BUILDING PEOPLE FIRST
BRAND VIDEO PRODUCTION
THE STRATEGY
The films became integral to selling CF Evans’ culture to both customers and prospective employees. Today the assets anchor the company’s careers and About pages, showing why CF Evans has been named a Best Place to Work 18 years running.
THE IMPACT
CF Evans’ promise is simple: “we build people first.” We created a series of films that tell that story through the crews, project managers and leaders behind one of the Southeast’s premier multifamily builders, and through the quality of the buildings they deliver.
OUR PROCESS DELIVERS
We’ve streamlined the entire process so you can stay focused on what matters most — the final film and its results. From the very first discovery call to premiere and distribution, we’ve got every step covered.
LET'S TALK ABOUT
YOUR STORY
From cinematic corporate brand anthems to high-stakes commercials, we help bold companies stand out.
You need more than just a camera crew. You need a strategic partner who understands how to translate your business goals into compelling visual assets.
Matchlight delivers full-service commercial & corporate video production, creating marketing content that captures attention and drives action.
FREQUENTLY ASKED QUESTIONS
What types of corporate and commercial projects do you produce?
We produce a wide range of commercial video production projects, including corporate videos, brand films, advertising campaigns, product videos, customer testimonials, recruitment videos, and social media video content. Our team provides full-service commercial production from creative development through filming and post-production.
What makes Matchlight’s video production different for other commercial agencies?
Matchlight combines cinematic storytelling with strategic commercial video production. We approach every project like a film, not a template—developing the creative concept, shaping the narrative, and executing high-end production and post to create videos that connect with audiences and drive real business results. Unlike many agencies, we handle creative development, production, and post-production in-house, giving clients a cohesive, efficient, and cinematic end product.
How do you measure the impact or ROI of a commercial video production project?
Commercial video production should drive measurable business outcomes. We measure ROI by aligning video performance with your marketing and organizational objectives—whether that’s brand awareness, engagement, fundraising, or conversions.
Our process includes:
Clarifying Objectives: Define success metrics such as awareness, engagement, lead generation, or revenue impact.
Tracking Performance: Measure reach, engagement, and conversion metrics across digital, social, and campaign platforms.
Evaluating Results: Compare performance against benchmarks and campaign goals to quantify impact and inform future strategy.
For example, our strategic commercial film for the Sydney Severance Foundation and MUSC Health helped drive a $1.2M capital campaign to fund a specialized upright MRI system, achieving 100% of the campaign goal and demonstrating how cinematic storytelling can mobilize real-world outcomes.
Do you offer one-off corporate & commercial video production projects?
Absolutely. We can create single, impactful documentaries for smaller budgets or specific campaigns, while ensuring each project aligns with your long-term strategy. We offer one-off commercial video production projects as well as ongoing content partnerships. Many clients start with a single brand film, corporate video, or campaign asset, and expand into longer-term video programs once they see results. Our team can handle everything from concept and production to post-production for standalone commercial projects.
How much does commercial video production cost?
Most commercial video production projects range from $5,000 to $50,000, depending on the scope, complexity, crew size, locations, and post-production needs. Larger campaigns, multi-day shoots, or ongoing content programs can extend beyond this range. We tailor each project to your goals, timeline, and distribution strategy.
How does matchlight's commercial video production process work?
We start with Discovery, diving deep into your goals to build a strategy that aligns with every stage of the purchase journey. We then move into Pre-Production and Production, where we bring your vision to life by capturing the perfect footage. The process concludes in Post-Production, as we craft the final narrative that will resonate with your audience. This structured approach ensures a seamless creative experience from concept to final delivery.
Do you provide creative strategy and scripting?
Yes. We develop creative concepts, messaging frameworks, scripts, and storyboards. Our team ensures every commercial project aligns with brand strategy and marketing objectives.
What industries do you specialize in?
We work across healthcare, construction, education, nonprofits, technology, professional services, consumer brands, and enterprise organizations. Our storytelling-first approach adapts to any industry or audience.
Where do you film commercial video projects?
We film nationwide and internationally, with core teams in Charleston, Charlotte, and Portland. We handle travel logistics, local crews, and permitting as needed.
What makes a corporate & commercial video production successful?
Successful commercial videos combine clear messaging, emotional storytelling, strong visuals, and strategic distribution. We focus on audience connection first, then optimize for marketing performance.
Do you specialize in commercial video production for furniture and home decor brands?
Yes, we love telling stories for furniture and lifestyle brands. Matchlight brings a documentary mindset to commercial work, helping companies capture the real, lived-in moments that make a house feel like a home. We handle everything from creative direction and local location scouting to product staging and final post production. We shoot and produce out of our three hubs in Charleston, Charlotte, and Portland, partnering with e-commerce brands across the country.
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