.png){kind=small}
FREQUENTLY ASKED QUESTIONS - VIDEO PRODUCTION
We work across a wide range of industries, but we're especially known for bringing fresh ideas and new ways of marketing stories to the non-profit, healthcare, SaaS, and construction sectors.
Our clients range from small businesses to Fortune 500 companies. No matter the size, our goal is the same: to partner with brands that believe in the power of authentic storytelling and the impact of real human moments.
Our clients include BRP (parent company of Can-AM motorcycles), Bloomberg Originals (cinematic documentary content), CF Evans Construction, Medical University of South Carolina (MUSC), and non-profits like Goodwill, Young Life, and African Mission Healthcare.
Building an in-house team is costly, requiring you to hire multiple experts across production, strategy, and analytics. But beyond the expense, an internal team often lacks a fresh perspective.
We offer the same top-tier expertise and a results-driven approach in a collaborative partnership. You get a complete team of storytellers and strategists without the overhead, providing a strategic, outside perspective that helps your brand truly stand out and maximizes your return on investment.
The cost of a video project depends on several key factors, including the scope, complexity, and length. Our pricing is tailored to each client's specific goals and budget. We provide transparent, project-based pricing after our initial discovery call to ensure there are no surprises.
However, the average one-off project typically ranges from $10,000 to $60,000, and our strategic and documentary campaigns range between $150,000 and $500,000. This range ensures that we can deliver the high-quality, impactful videos for which Matchlight is known.
We understand video is a significant investment, but it’s one of the most effective ways to drive measurable results. The biggest shift we encourage is to stop asking, "How much will this video cost?" and start asking, "How much will this video make?" Whether it is a smaller project or a full-scale strategy, we help you align your investment with results that grow your business.
From concept to final delivery, every decision we make is designed to help you see a clear return on your investment (ROI), whether that means more sales, more donations, or a stronger brand.
Most video campaigns fall short because they rely on a single piece of content to do everything. The key to real success is creating content that adapts to different moments in the buyer’s journey, meeting people where they are and guiding them forward.
At the same time, audiences are tired of the same generic, forgettable content filling their feeds. People want to feel something; they want to connect. That’s where we come in. We create films that resonate emotionally and move people to act. We have a saying at Matchlight: The easiest way to inspire action is to move the heart first.
It’s pretty simple: We align video strategy with measurable business outcomes.
Clarify Goals: Define the value of our objectives, including new leads, customers, or brand awareness.
Track The Campaign: Install systems that can track the number of conversations and conversions generated by engaging with our video content.
Do Some Math: Subtract the cost of the video campaign from the value of the number of conversions.
Matchlight is an award-winning, full-service video production company specializing in documentary, commercial, and branded films. If your brand feels boring, generic, or stale, our goal is simple: bring human emotion back into the story.
We have found that connection is the key to videos that drive results. We pride ourselves on finding unique ways to authentically connect with your target audience.
Our growth has taken us from local non-profits to Fortune 500 companies, with our documentary work featured at film festivals across the country. Through it all, one thing hasn’t changed: No matter the project, the story always comes first.
Imagine this:
You pour your entire content budget into a single, two-minute brand film that lives on your website. It might be the best film in the world, but stop and ask yourself: How are people even getting to your website?
The truth is, no one wants to watch a full brand film as a social media ad. But a story that resonates—one that makes people feel seen—can actually earn attention.
Yes, you need the brand film. It’s your anchor, the piece that turns curiosity into trust and interest into customers. But you also need the content that gets people there in the first place: Videos that reach wider audiences, spark curiosity, and connect with people who don’t yet realize they need what you offer.
By intentionally shaping campaigns that produce multiple types of videos, you create a cohesive journey that guides your audience smoothly from awareness to conversion. The result is not just more sales, but genuine loyalty.
Yes, we can absolutely start with a single video project to address your immediate needs. We believe a one-off project is a great way for us to demonstrate our expertise and for you to experience our collaborative process firsthand.
While a single video can be powerful, we have found that a strategic series of videos or a full campaign often yields a higher return on investment. Different types of content can serve your audience at various stages of their journey, and by building a complete video strategy, we can maximize your reach and impact. We'll approach your single project with this long-term view in mind, ensuring it can serve as a strong foundation for future content.
We start with Discovery, diving deep into your goals to build a strategy that aligns with every stage of the purchase journey. We then move into Pre-Production and Production, where we bring your vision to life by capturing the perfect footage. The process concludes in Post-Production, as we craft the final narrative that will resonate with your audience. This structured approach ensures a seamless creative experience from concept to final delivery.
As one of the top video production companies serving Charleston, Charlotte, and Portland, we've seen firsthand how a strategic video marketing campaign can drive business results. According to a 2023 survey, 95% of all B2B participants acknowledged that video marketing was instrumental in their success. Done correctly, video marketing can drive engagement, lead generation, and sales.
But what are the keys to a strong video campaign?
The best video production campaigns include all these elements:
Identify Your Perfect Customer: Understand your perfect customer and why they choose your service or product. For example, we helped a large construction company in the Carolinas explain their culture and approach to large multi-family projects, which allowed them to attract companies that would value their multi-generational story.
Differentiate Your Service: Position clearly how your product or service uniquely serves the target customer. In Charleston, we worked with a tech startup to clearly differentiate their service by focusing on their unique, user-friendly software interface that allowed them to connect people willing to lend a hand with customers looking for a service.
Create Videos That Move the Heart: Once you understand your unique benefits and target customer, it's critical to capture their heart and mind. In the Carolinas, we worked with Can-Am to shoot an influencer, Vic Blends (a barber and motivational speaker), telling the story of how Can-Am was partnering to combat school bullying.
Drive Results with Your Target Market: To ensure a return on your investment, it's critical to measure the results. We measured the results for a non-profit organization in Portland, tracking video engagement and website click-throughs to show a significant increase in online donations. This video has won numerous awards and has been shown in 40 cities, driving 72 million press impressions.
Experience with High-Profile Productions:
Our team has a proven track record of delivering top-tier video content for brands of all sizes, from local businesses to major corporations. Our commitment to quality has even led to collaborations on high-profile productions, including a recent documentary project for Bloomberg Originals filmed in the greater Charlotte area.
The thing about a story is that it can create windows where there once were walls. It can make people pause and consider why they believe what they believe. It can challenge assumptions and, ultimately, inspire action.
The heart of any great documentary lies in its characters and the problem they face.
Whether it’s for a business or a non-profit in healthcare, SaaS, or retail, we craft stories about real people that reflect your deeper mission and values.
The results speak for themselves: people are moved, they learn something meaningful, and they become your most authentic grassroots advocates.
We believe documentaries (short or long form) are the best way to convert people into customers when they’re shared in the right spaces. If your release strategy includes screenings, community events, or streaming platforms where people actually come to watch stories, a documentary can be incredibly powerful.
Some free advice: Please, don’t spend thousands or hundreds of thousands of dollars and expect people to stop scrolling and watch the whole thing on Facebook. That is a losing strategy.
Matchlight stands out as a top video production company due to our award-winning storytelling, tailored strategies, and measurable results. Serving Portland, Charleston, and Charlotte, you and your goals will be at the center of all we do. We combine cinematic expertise with data-driven campaigns to deliver videos that drive engagement and conversions. Our work with brands like BRP, Bloomberg Originals, MUSC, and non-profits like Young Life showcases our ability to create impactful content across industries, making us a trusted partner for businesses seeking top-tier video services.
Matchlight offers a full suite of video production services, including commercials, branded films, documentaries, explainer videos, testimonials, and strategic campaign content. We tailor each project to your business goals, serving industries like construction, non-profit, and healthcare in Portland, Charleston, and Charlotte. Our end-to-end process ensures high-quality videos that enhance brand visibility and deliver a strong return on investment.