​QUESTIONS.  WE'VE GOT  ANSWERS.

From initial strategy to final delivery, every decision we make is aimed at helping you achieve a tangible return on your investment, whether that’s increased sales, more donations, or a stronger brand. Most video strategies fail because they rely on a single piece of content to do everything—attract, educate, and convert. Our approach tailors videos to the buyer’s journey, ensuring the right message reaches the right audience at the opportune time. With continuous tracking and refinement, we turn videos into measurable business results.

We serve a wide range of industries, including healthcare, non-profit, SaaS, construction, and retail. Our client list ranges from small businesses to Fortune 500 companies, and our goal is to partner with any brand that believes in the power of authentic storytelling to build human connection. Our clients include BRP (parent company of Can-AM motorcycles), Bloomberg Originals (cinematic documentary content), CF Evans construction, Medical University of South Carolina (MUSC), Non Profits like Goodwill, Young Life, African Mission Healthcare and and Goodwill and Humans for housing.

Building an in-house team is costly and requires hiring multiple experts across production, strategy, and analytics. But beyond the expense, it often lacks a fresh perspective.

We offer the same top-tier expertise and a results-driven approach in a collaborative partnership. You get a complete team of storytellers and strategists without the overhead, providing a strategic perspective that helps your brand stand out and a return on investment that an internal team might miss.

The cost of a video project depends on several key factors, including the scope, complexity, and length. Our pricing is customized for each client to align with their specific goals and budget. We provide transparent, project-based pricing after our initial discovery call to ensure there are no surprises.

We understand video is a big investment, but it’s one of the most effective ways to drive measurable results. The biggest shift we encourage is to stop asking, "How much will this video cost?" and start asking, "How much will this video make?" Whether it is a smaller campaign or a full-scale strategy, we help you align your investment with results that grow your business.

We start by defining success from day one. Every video we create is strategically aligned with your business goals, and we work together to pinpoint the metrics that matter most to you. From there, we craft a strategic narrative and video plan designed to drive conversions, revenue, and engagement. This allows us to provide a straightforward ROI calculation, making the impact of your videos easy to measure.

Matchlight is an award-winning, full-service video production company specializing in documentary, commercial, and branded films. We have extensive expertise across a wide variety of industries—including healthcare, construction, non-profit, SaaS, and retail—creating strategic campaigns for every stage of the customer journey. Our growth has enabled us to collaborate with Fortune 500 companies and showcase our documentary work at film festivals nationwide. No matter the project, our founding principle remains the same: the story and the customer always come first.

Your content should meet your audience where they are in their journey. A single video can't effectively speak to every customer. We create a video strategy that produces specific content for each stage of the customer journey:

• Awareness: At this stage, your audience is just discovering your brand. Educational videos, brand stories, or explainer videos work best here. They introduce your company and provide value without being pushy.

• Consideration: Here, potential customers are comparing you to your competitors. Testimonials, case studies, or product demonstrations show your unique value and build trust.

• Decision: This is the final stage, where a customer is ready to buy. A clear call to action, a "how-it-works" video, or an FAQ video can directly address their final questions and push them toward a decision.

By producing a variety of videos, you create a seamless experience that guides your customers smoothly from one stage to the next, ultimately driving sales and loyalty.

Yes, we can absolutely start with a single video project to address your immediate needs. We believe a one-off project is a great way for us to demonstrate our expertise and for you to experience our collaborative process firsthand.

While a single video can be powerful, we have found that a strategic series of videos or a full campaign often yields a higher return on investment. Different types of content can serve your audience at various stages of their journey, and by building a complete video strategy, we can maximize your reach and impact. We'll approach your one-off project with this long-term view in mind, ensuring it can serve as a strong foundation for future content.

Our video production process is a three-phase collaborative journey designed to put your customer at the center of the story.

We start with Discovery, diving deep into your goals to build a strategy that aligns with every stage of the purchase journey. We then move into Pre-Production and Production, where we bring your vision to life by capturing the perfect footage. The process concludes in Post-Production, as we craft the final narrative that will resonate with your audience. This structured approach ensures a seamless creative experience from concept to final delivery.

As one of the top video production companies serving Charleston, Charlotte, and Portland, we've seen firsthand how a strategic video marketing campaign can drive business results. According to a 2023 survey, 95% of all B2B participants acknowledged that video marketing was instrumental in their success. Done correctly, video marketing can drive engagement, lead generation, and sales. But what are the keys and steps for a strong video campaign?

The best video production campaigns have all these elements :

1) Identify Your Perfect Customer: Understand your perfect customer and why they choose your service or product. For example, we helped a large construction company in the Carolinas explain their culture and approach to large multi-family projects, which allowed them to attract companies that would value their multi-generational story.

2) Differentiate Your Service: Position clearly how your product or service uniquely serves the target customer. In Charleston, we worked with a tech startup to clearly differentiate their service by focusing on their unique, user-friendly software interface that allowed them to connect people willing to lend a hand with customers looking for a service.

3) Create Videos That Move the Heart: Once you understand your unique benefits and target customer, it's critical to capture their heart and mind. In the Carolinas, we worked with Can-Am to shoot an influencer, Vic Blends (a barber and motivational speaker), telling the story of how Can-Am was partnering to combat school bullying.

4) Drive Results with Your Target Market: To ensure a return on your investment, it's critical to measure the results. We measured the results for a non-profit organization in Portland, tracking video engagement and website click-throughs to show a significant increase in online donations. This video has won numerous awards and has been shown in 40 cities, driving 72 million press impressions.

Experience with High-Profile Productions:

Our team has a proven track record of delivering top-tier video content for brands of all sizes, from local businesses to major corporations. Our commitment to quality has even led to collaborations on high-profile productions, including a recent documentary project for Bloomberg Originals filmed in the greater Charlotte area.