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  • Noah Wallace

Spot the Artificial Spot!! Sora's Al Video vs. Stock Footage

Many great stories have been filmed on the backdrop of Italy’s Amalfi coast. From HBO's "White Lotus" to the latest James Bond, it’s one of the most sought-after locations in the world to shoot a film.  However, what if you never had to fly to Italy to film on the coast of Amalfi? 


Aerial footage is often interwoven into a film to help us connect with the setting in which we find our characters. At matchlight, we often use drone footage to accompany our stories. However, ever-increasing legal restrictions and production costs often hinder getting the footage we want. Just recently, on a shoot in Anaheim, CA, our client wanted aerial footage of an event, but our proximity to Disneyland made it illegal to fly our drone within a mile of the event site.

Last week, OpenAI released a new product - Sora AI.  Just like Chat GPT, it can generate artificial content based on text prompts. However, this time, the content is realistic video. How realistic, you ask? Well, see for yourself. We were able to get our hands on some AI generated video of the Amalfi coast, and to make things fun, we also included some short stock footage on that beautiful coastline. 


Look at the two following videos (option 1/option 2) and let us know which video you think was AI-generated in the poll below. We would love to hear your thoughts on how this could impact the future of video production. 


At matchlight, we think Sora is impressive, and as a team, we want to make sure we are fully aware of what innovations we can leverage to make our filmmaking efficient and compelling. The story has always been the most important part for us, and we don’t see that changing. 


Drop us a note using the contact button above if there is a project you would like to discuss. Answer to the Poll at the bottom of the Post:

Poll: Which is Artificial Drone Video??

  • Option 1

  • Option 2


Option 1


Option 2




Click Here to see Answer to Poll Above:





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